I’m in Vantaa right now, where a once-in-a-generation 82% solar eclipse took place just a couple of hours ago. The majestic display of nature’s awesomeness was unfortunately toned down by a foggy haze, so that we all were squinting at the surroundings trying to convince...

There is no shortage of “time-proven methods” to start a new business: “build it and they will come”, “fake it until you make it”, “succeed or die trying”, to mention a few. In reality, of course, things are a little more complicated. Unless you already have...